Echium candicans, the Pride of Madeira, is a species of flowering plant in the family Boraginaceae, and genus Echium, native to the island of Madeira. It is a large herbaceous perennial subshrub, growing to 1.5–2.5 m (4 ft 11 in – 8 ft 2 in).

Echium candicans belongs to the Echium genus within the Boraginaceae family. It performs reliably across temperate, subtropical zones in our experience.

Care sheet.